FOR ATHLETES, BY ATHLETES
Aurora Tights has a mission to increase the retention and participation of performers of color in sports through financial support and programming efforts.
Aurora Tights is a community for adults and children of all shades and sizes created for athletes by athletes. We fill a long-standing need for an unheard market by offering shade and size inclusivity in performance athletic gear, such as tights. While we are a for-profit company, our social impact mission is directly baked into our business model. Supporting and empowering minority athletes to stay involved in their passions, is the fundamental driver of Aurora.
According to Dance Magazine, ‘Organizations that want to diversify need to start by creating an environment that is color-friendly.’ Currently, there is a whole population of performers who do not have tights that match their skin color or do not like the shades that are available to them. Aurora Tights strives to make sure all athletes feel comfortable in their skin, excel at their athletic passions, and have a long-lasting tenure in their sport.
Our social impact includes donating a percentage of each sale to athletic non-profit organizations, creating care packages to alleviate the steep costs of gear, and hosting educational seminars for coaches and directors on creating inclusive environments for all performers. Many times students in low socio-economic areas are not exposed to niche performance sports. We are planning a showcase series in communities like Baltimore City, Maryland, Washington, D.C., Detroit, Michigan, and Chicago, Illinois. These events will charge attendees but allow performers to compete for free. All donations collected will empower performers in these vulnerable communities to continue their athletic passion.